|
| ||
|
|
5/12/2006
'Don't Boycott
The Da Vinci Code, Other-Cott It'
Encinitas, Calif., May 11 /Christian Newswire/ -- With a few short days remaining until the Sony Pictures release of The Da Vinci Code, Catholics and other Christians are preparing to stand up and be counted – literally. The last few years have shown the Christian community that their collective voice can mean the rise or fall of a commercial media product in terms of consumer dollars and political impact. Now, on the eve of the release of a film that attacks the very essence of Christianity and maligns the Catholic Church, a coalition of Catholic groups has initiated a campaign to hit Hollywood where it hurts – in the pocketbook. The brain-child of Hollywood cultural commentator Barbara Nicolosi, and sponsored by the Catholic grassroots organization, Da Vinci Outreach, a new campaign called “Other-Cott” launches today with a global call to action for Christians. The campaign is simple. On May 19th through the closing of the Hollywood box office (or “Ballot Box”) on May 21, invest your dollars in another movie, besides Da Vinci. Says Nicolosi, “Every Christian who loves Jesus, your mission, if you choose to accept it, is to buy movie tickets – but not for this movie. We need to bring our kids, our church groups, our youth ministry clubs, our seniors groups and go see Over the Hedge – a cute little PG movie which opens the same weekend.” Da Vinci Outreach, a coalition of Catholic organizations, has a list of ten action items Christians can perform on opening weekend and beyond to help show Hollywood that there is a price to be paid for making our beliefs and institutions the object of ridicule and distortion in their movie productions. The list includes a clever sign campaign for every church across America ( www.othercott.com ). “There really is only one question for followers of Christ during this pivotal cultural moment: Do you think it’s appropriate to reward Sony Pictures with hundreds of millions of dollars at the box office for blaspheming Jesus Christ in such a flagrant and outrageous way?” said Matthew Pinto, coalition member and president of Ascension Press. “If we just squeeze our eyes shut and try and ignore the movie, the anti-faith forces in Hollywood win again. We can do better than sit back and watch this happen.” Da Vinci Outreach ( www.DaVinciOutreach.com ) and now the Other- Cott ( www.othercott.com ) campaigns were launched to help readers and moviegoers do what the film’s trailer hypocritically urges viewers to do: “Seek the Truth.” It equips Christians with the tools to roll up their sleeves, step out from the crowd on the road to Calvary, and like Veronica, take real action to come to Jesus’ aid as he awaits crucifixion. Says Pinto, “We recognize the power we have to make a difference. As the world saw with The Passion of The Christ and with Kinsey, when we stand together, the Christian audience can make a movie a global phenomenon or a spectacular bust. In this instance, by intentionally diverting our dollars – and especially our kids’ dollars – we can make Sony Pictures regret their decision to target Jesus Christ and the Catholic Church.”
| |
|
| ||
